Decavi Recent Success Stories

Problem:
A new manufacturer of a personal body warming system was having difficulty breaking into the mid to large size retail chains and catalogs.

Our Assessment:
After a full Discovery, we realized that the company lacked an effective brochure, detailed sell sheets, and an appropriate wholesale and suggested retail price program. In addition, the company did not have an organized marketing campaign in place or an effective sales plan.

The DeCavi Solution:
The team at DeCavi started by creating a complete and cohesive brochure and sell sheet that allowed the company to effectively market their new products to major retailers and catalogers. We then initiated a full-scale marketing program which included an aggressive public relations campaign geared towards the trade and consumer marketplace. Furthermore, we secured a highly respected sales representative firm that bolsters national dealer base coverage as well as strong key account relationships. We made the initial sales contacts to several large retail accounts that were on the customers radar screen and within three months, our client received their first significant purchase order with a major retailer and had numerous proposals in front of prominent retailers!

Problem:
A start-up company that invented and patented an exciting sporting goods accessory was seeking help to learn all aspects of selling to major retailers and catalogers. In addition, the company was eager to sell their products to the Ad Specialty markets.

Our Assessment:
Our Discovery uncovered that the company lacked the overall basic skills needed to showcase their products to the retail marketplace. The company lacked the proper packaging needed for retail sales, had an ineffective website, and needed an effective sales and marketing team. This client required a complete and organized plan of action.

The DeCavi Solution:
The experts at DeCavi created an effective and easy to implement plan of action. This structured plan enabled the company to quickly learn the basics which included brochure development, a sales and marketing plan, trade show marketing and advice, print advertising and public relations, website design, the importance of retail packaging and detailed advice on how to sell major retailers. We utilized our network of graphic and packaging experts to develop a highly attractive and creative retail package that was crucial in initial sales presentations to major retailers. In addition, our team taught their sales team the terminology and requirements that major retailers expect to get from manufacturers and distributors. The company quickly received numerous purchase orders and successfully entered the Ad Specialty marketplace!

Problem:
An experienced web-based retailer of consumer gaming products was eager to begin selling to major retailers and catalog companies.

Our Assessment:
After we completed our Discovery Process, we concluded that the company lacked the necessary tools and skills to sell their products to retailers. Since the company already had a taste of success, we devised a plan that allowed them to quickly get to the next level.

The DeCavi Solution:
DeCavi created a "sell to retailers" strategy that included the creation of all brochures, sell sheets, retail packaging, and specific advice on how to approach major retailers. The companyís newly formed plan of action allowed them to effectively get in front of numerous retailers with confidence! They are anxiously awaiting significant new orders from various retailers and catalogers.